Strategi Prouksi Pesawat X Dalam Menghadapi Persaingan Pasar Global

Main Article Content

Agus Salim Ridwan
Eri Adhytiawan

Abstract

From technologtj side, plane Juzs any advantages with their competitor. Wzereas the advantages are
not mainly guaranteed tlwt that plnn am win from global competition. Buying decision of plan
business depend on perfomuznce factors, relntio11ship, finn11cial, comment fleet equipment and manufacturing
training. T7re aim of study is empiric research and kind of study is explanatory surve;.1
Tire result of this study shaws X weakness sudz as reputation variable, on time sclredule variable,
selling puma service and financial support. Based on existing X condition and strategic are impossible
to gain the competition. Therefore, adaptation analysis is needed in SWOT analysis. New
strategic proposed focus on "dreap price and operation cost" with alliance business such as nontraditional
contract, equihj investment or joint rienture.
Ket; word: Buying business attitude, perfomumce, relationship, financial, common fleet equipment,
strategic focus, and strategic adaptation.

Article Details

Section
Articles

References

Aviation Week & Space Technology 1997, "Aerospace Source Book", The Mc Graw-Hill

Companies, New York.

Fishwick, Frank, 1993 "Making Sense of Competition Polia; ", Frank Fishwick.

Hamel, Gary; Prahalad, CK, "O:nnpeting for TI7e Future", Gary Hamel & CK Prahalad, 1994.

Harbison, Ian, 1997"R.egiorull Aviation Handbook: A Global Guide to The Regional Airline Industry

-1998", The Shephard Press, UK.

IPfN, 1998 PT, " N250 Business Plnn ", Bandung.

IPTN, 1994 PT, "Techniml Document: Design Requirement nnd Objectives N250-100", Bandung.

IPTN, 1995 PT, "N250: World Market Outlook", Bandung.

Kao, John, "Jamming : TI?e art and Discipline of Business Creatizrihj", Harvard Bussiness School,

USA.

Kotler, 1996 Philip, "Marketing Management : Analysis, Planning, Implementation and Control"

, Prentice Hall , New Jersey, 1994.

McDonagh, Ann, "Managing Merger and Acquisi tion ", Gower Publishing Company, 1992.

Porter, 1985 Michael E., "Competitive Admntage: Creating and Sustaining Superior Performance",

The Free Press.

Regional Airlines Association., 1997 "Todm/s Regional Airlines: 1996 Annual Report", RAA,

Washington D.C.

Sekaran, Uma, 1992 "Research Metlwds for Business: A Skill Building Approach", John Wiley &

Sons,Inc., Canada.

Treacy, Michael; Wiersema, Fred, 1995 "The Discipline of Market Leader" , Addison-Wesley

Publishing Company.

*) Guru Besar ITB

**) Mahasiswa