Analisa Segmen Penumpang Angkutan Udara Niaga Berjadwal Dalam Negeri

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Dina Yuliana
Yuke Sri Rizki

Abstract

Air transport business in Indonesia is undergoing rapid changed, the cxmqrition is rery high rehreen
the national air transport companies. The research used descriptire statistics and Kruskal - Wallis test,
The results showed that PT.Garuda Indonesia Airlines passenger the most widely journetj in order
business (52.4%) with m;erage inromes above 10 million rupiah (78.2%), PT. lion Air passenger
journetj fur the purpose official. task (27.1%) due to lower prices (32.4%). PT. Batavia Air passenger
journetj fur the purpose of school I studies (40.7%) due to ease of getting tickets (36.5% ), PT. Mandala
Air passenger journey fur the social and family purposes (21.5%) with arerage inromes are lower than
2 million (14 % ), and PT. Sriwijaya Air passenger journey fur social purpose return home, and otkrs
. (91.7%) and reasons fur choosing the airline because the provided services (28.2%).

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